High quality leads results in 61% increase in ROI for cybersecurity group
The Nettitude Group was looking to increase their monthly volume of high-quality leads for several key services, including Penetration Testing, PCI, and Managed Security Services.
Knowing our client’s goals and based on previous learnings, we knew search would be our strongest driver of leads. To support our search campaign, we implemented display and retargeting ads. This combination resulted in incredibly low cost per conversions—across every phase of the buyer funnel.
Increase In Conversions (lifetime of campaign)
Increase in ROI
Our campaign optimization led to an Increase in Low Funnel Conversions including, Request Quote Form Submission, Phone Number Link Click, Lead Form Submit, Email Link Click, Contact Us Form Submission, and Calls From Ads. Our high quality leads resulted in a 61% increase in ROI for Nettitude US inquiries since DH took over their digital marketing.