Cross-domain tracking reveals 281% ROAS for ticket sales campaign.
The long-standing mission of the Syracuse University athletics department is to create and foster a culture of academic and athletic excellence which prepares student-athletes as leaders in our global society. The continuous support of Syracuse University fans and donors plays a tremendous part in constructing the electric atmosphere that can be experienced at every single game, regardless of the sport.
We were tasked with raising awareness for the 2019 Syracuse University football season and increasing both single-game and season ticket sales.
Our digital marketing approach included display, remarketing and social campaigns, with a call-to-action urging fans to purchase tickets. For our social campaigns, we targeted multiple demographics of fans and curated the messaging accordingly to resonate with each audience. We refreshed creative on our social ads often, utilizing both videos and carousel ads to captivate users. We implemented cross-domain tracking with Ticketmaster so we could easily trace ticket revenue coming directly from our ads.
clicks to Ticketmaster
The life of our campaign resulted in tremendous year-over-year growth in all key performance indicators as well as both
season ticket and single-game ticket sales. Our target audiences very clearly resonated with our creative and messaging, and the goal of our campaign was ultimately achieved.