taking the luck out of targeting
del Lago Resort and Casino
Primary lookalike audience helps increase Players Club sign-ups 58%.
del Lago Resort & Casino teamed up with Digital Hyve in an effort to increase Players Club sign-ups in June and July 2018. Our challenge was to create an ideal audience that would have the highest probability of signing up for the club.
As Facebook moved away from many behavioral targeting options, we pivoted and leveraged the other capabilities of Facebook Advertising. Our approach involved creating lookalike audiences from people who signed up through del Lago’s website. We uploaded the lookalikes to Facebook and targeted them with a conversion strategy designed to drive relevant traffic to the Players Club sign-up page.
Increase in new user sessions, MoM
Increase in Players Club sign-ups among primary market, MoM
Increase in Players Club sign-ups among secondary market, MoM
Our strategy resulted in a 41% increase in new user sessions month over month. We saw a significant increase in membership sign-ups through the website: a 58% increase among the primary market and a 215% increase among the secondary market, month over month.