Lower-funnel digital tactics increase awareness and sales at annual event.
The Ski Company came to Digital Hyve with the goal of increasing general awareness and driving incremental foot traffic to their upcoming annual NYS Fairgrounds sale. So, we set out to reach customers who are more likely to take the next step in the buying process.
To get our ads in front of more qualified leads, we optimized our campaigns through the elimination of under performing tactics and shifted budget toward lower funnel tactics in order to reach those customers that were more likely to take the next action in the buying process. We found a winning combination with Google Ads, Facebook Ads, and Display banners.
increase in sales YoY
increase in new users YoY
increase in average pages per session YoY
Our combined tactics of Google Ads, Facebook Ads, and Display banners resulted in: