Growing a strong organic social media presence
Organic social media program leads to 870k+ impressions across all channels.
services
challenge
Facebook:
Our challenge was to build a verified presence on Facebook for the bank. Digital Hyve was tasked with creating an official Facebook page, and building a social following within this space.
Instagram:
When we began working with the bank, the Instagram account had just recently been created. Our challenge was to continue to increase followers and engagement on this platform, while telling the brand’s “story.”
LinkedIn:
On LinkedIn, our challenge was to hone in on the target audience in this space. Crafting content that would continue to increase followers and engagement on this platform, while building the bank’s presence in this space was a main goal.
solution
Facebook:
Once an optimized Facebook page was created by Digital Hyve, a well thought out social media strategy was put into place.
This strategy consisted of:
In-depth industry research to determine the bank’s target audience on Facebook.
Internal communication within the bank’s team to notify employees of their new Facebook presence, encouraging them to engage with the Facebook page.
The implementation of a Page Likes Campaign.
The creation of a consistent posting schedule & content plan.
Original posts crafted and optimized over time to appeal to the target audience.
Utilization of Facebook Contests, both boosted and organic, for continued audience growth and engagement.
Instagram:
A well thought out social media strategy was put into place for the bank, with goals to increase both followers and engagement on Instagram.
This strategy consisted of:
In-depth industry research to determine the bank’s target audience on Instagram.
The implementation of an Instagram series.
A cross promotional social media contest.
The creation of a consistent posting schedule & content plan.
Original posts crafted and optimized over time to appeal to the target audience.
LinkedIn:
A well thought out social media strategy was put into place on LinkedIn, with goals to continue building the audience, share important company news, and promote the bank’s involvement in the community.
This strategy consisted of:
In-depth industry research to determine the bank’s target audience on LinkedIn.
Continued communication with the bank’s internal team and PR agency to leverage company news & sponsorships on LinkedIn as strategically as possible, and share to other platforms when appropriate.
The creation of a consistent posting schedule & content plan.
Original posts crafted and optimized over time to appeal to the target audience.
2,013
facebook followers
73,000
facebook engagements
735,898
organic facebook impressions
304
gained instagram followers
5,732
instagram engagements
96,581
instagram impressions
4,255
linkedin followers
38,005
linkedin engagements
461,891
organic linkedin impressions
results
Facebook:
Within the timeframe of October 1, 2018 and September 30, 2019 the bank’s Facebook page reached 2,013 Facebook followers, received over 73,000 engagements and received 735,897 organic impressions.
Instagram:
Within the timeframe of October 24, 2018 when Digital Hyve started posting, and September 30, 2019, the bank’s Instagram page gained 304 followers, received 5,732 total engagements, and received 96,581 impressions.
LinkedIn:
Within the timeframe of October 1, 2018 and September 30, 2019 the bank’s LinkedIn page reached 4,255 followers, received 38,005 engagements and received 461,891 organic impressions.
Next Project
