getting hyper-targeted to boost bookings
Lookalike audiences help increase “Book Now” button clicks by 224%.
The Otesaga Resort Hotel teamed up with Digital Hyve to increase bookings for their hotel specials in August and September 2018. Our challenge was to create an ideal audience who would have the highest probability of booking hotel specials at The Otesaga Resort Hotel.
Our approach was to create lookalike audiences with a strategy that would help drive conversions. As Facebook moved away from many behavioral targeting options, we pivoted and leveraged the other capabilities of Facebook Advertising. We created a lookalike audience from users on their website that clicked a “Book Now” button. This allowed us to identify people who were interested, enabling us to identify a low-funnel group of potential visitors performing our desired action. We developed a conversion strategy and deployed a separate lookalike audience driving people to The Otesaga Resort Hotel website to book a stay.
Increase in September YoY revenue
Increase in August YoY revenue
Increase in ”Book Now” Button clicks, month over month
By switching the conversion strategy in August 2018, there was a 224% increase in “Book Now” button clicks on the website. month over month. This resulted in a 13% increase in August YoY revenue and an 85% increase in September YoY revenue.