boosting bachelor’s degree interest

Syracuse University

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Highly targeted campaign boosts program inquiries 1,189% year over year.

challenge

With a gorgeous campus in the heart of New York State, Syracuse University (SU) is a private research University of extraordinary academics, distinctive offerings, and an undeniable spirit.

SU’s College of Professional Studies was seeking to increase enrollments for their Bachelor of Professional Studies program.

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solution

Through targeted digital marketing efforts, we advertised a message that New York State residents were eligible for a 50% discount off their tuition, and could obtain this degree completely online. We focused our ads on a very targeted audience within a specific age range who lived within a certain radius of Syracuse University’s campus.

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494,785

impressions

2,720

clicks to site

199,565

reach

1,189%

increase in inquiries

results

The results of our highly targeted campaign spoke for themselves. Not only did the ads drive more impressions and more traffic, that traffic led to a 1,189% increase in inquiries year over year.

Next Project

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