boosting bachelor’s degree interest
Syracuse University
Highly targeted campaign boosts program inquiries 1,189% year over year.
services
challenge
With a gorgeous campus in the heart of New York State, Syracuse University (SU) is a private research University of extraordinary academics, distinctive offerings, and an undeniable spirit.
SU’s College of Professional Studies was seeking to increase enrollments for their Bachelor of Professional Studies program.
solution
Through targeted digital marketing efforts, we advertised a message that New York State residents were eligible for a 50% discount off their tuition, and could obtain this degree completely online. We focused our ads on a very targeted audience within a specific age range who lived within a certain radius of Syracuse University’s campus.
494,785
impressions
2,720
clicks to site
199,565
reach
1,189%
increase in inquiries
results
The results of our highly targeted campaign spoke for themselves. Not only did the ads drive more impressions and more traffic, that traffic led to a 1,189% increase in inquiries year over year.
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