The digital age is upon us, and the reality is that most members of society are living at least part of their lives online through social media platforms. No matter who your target audience is, you’re likely to find most of them online, which means you should also be advertising online. Ariel from The Little Mermaid had the right idea…be where the people are and become a part of their world.


Not a Disney fan? The numbers still don’t lie. According to Statista, 81% of the United States population currently uses some form of social media. The number of worldwide social media users has reached 2.34 billion and is predicted to increase to 2.95 billion by 2020. Below we’ve provided a stat round-up so you can see where your target audiences hang out online and learn which social platform may be best suited to your advertising needs.




















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