higher education research

the marketing and market research behind driving enrollment

We’ve worked with dozens of higher education institutions in the United States, so we know the close connection between the marketing and market research behind driving enrollment.

our approach

A prospective student’s enrollment process is long and varied, from the research, to the application, and to the final choice. Studying each phase and interactions between the student and the institution help to build a better marketing strategy for prospective students in the future.

how we’ll get there

Enrollment and non-enrollment studies, through surveys and qualitative interviewing, unlock the reasons why a prospective student considered or chose your school or why they chose another. Quantitative studies can reveal overlaps between your school and competitor schools.

books on brown wooden shelf
selective focus photography of people sitting on chairs while writing on notebooks
high-angle photography of group of people sitting at chairs