Why did your customers choose your product or service over your competitors?
Great question, let’s answer it so we can better drive your business development and customer acquisition.
Consumer retail research focuses on two distinct areas: the product or services providers and the consumers. Understanding the consumer purchasing journey means studying the retail landscape and then diving into the mind of the consumer - straight from the consumer.
how we’ll get there
Customer satisfaction and loyalty studies, through surveying and interviewing, are key avenues for insights. Reaching out to non-customers (or even lapsed customers) helps build a more holistic view.
what it means for you
Gauging current customer loyalty, competitor perceptions, product satisfaction, and marketing channel success are crucial in understanding the consumer journey. Audience personas backed up by data allow for better, faster decision-making.