93% of American households own a vehicle, and they all have to answer the same questions
Do I buy or lease?
What make and model do I want?
What dealer should I buy from?
Conducting the right automotive research can extract answers and turn them into actionable data. We’ll determine the differentiators between you and your competitors and identify key personas that buy the makes under your rooftops.
how we’ll get there
Dealer brand awareness and customer satisfaction surveys are just a couple of the ways we dive into the mind of a local automotive customer. Qualitative interviewing can be another source of insights to compliment quantitative data.
what it means for you
Auto buyer personas, make and model perception, and dealer awareness positioning give you an advantage over the competition. A better understanding of your customers can help improve marketing and customer interaction strategies