Let’s assume that you’re a fledgling entrepreneur – if you were a baby chick, your egg would have just hatched and your feathery down wouldn’t even be present yet. Pink, naked, afraid. That’s you right now, and the huge world around you is the world of business. It’s large and scary while you’re vulnerable and ignorant of how to survive.
While this might be a bit too vivid a picture to paint, it’s still one that resonates with many seasoned entrepreneurs who remember their first few months dipping their toes in the waters of business. They didn’t know anything, hadn’t read up on marketing much and it took them a while to get the hang of things. This is especially true for those of us in the digital age who now have to learn a whole new set of rules that apply strictly to the Internet.
One of those rules is SEO – the acronym for Search Engine Optimization. Put simply, Google ranks your business site based on an algorithm. How your site performs within this algorithm is based on a lot of factors, though SEO is one of the biggest. Search engine optimization sets up your website for Google algorithm success, thus shooting you up the list of relevant search results.
But that’s just the most watered down explanation of SEO. It’s much more intricate than you think, as explained by this infographic from Digital Marketing Philippines. It explains seven basic rules of SEO – we’re going to break down four for you right now.
1. Some factors rank higher than others.
First, let’s get one thing straight – Google’s search engine optimization algorithm changes – a lot. In a year the information within this article may be accurate still, but it may be outdated. If you’re visiting us in the year 2018 then it’s important that you look up newer blog articles from us or direct sources about current SEO trends.
As it stands, several SEO factors are much more important to your visibility and search ranking than others, and most of these stay at a constant. For instance, mobile-friendliness has a major impact on your SEO; as does a page’s perceived value and readability.
In previous years, things like anchor text and paid links were definitely SEO factors to pay attention to, but now they’re predicted to not matter as much. In short, it’s important to put effort into SEO factors that matter more to algorithms than the factors that barely matter at all.
2. Local SEO is super important.
SEO can be broken up into three distinct chunks based on location: local, national and global. Most businesses fall into one of these three categories based on their globalization (or their lack thereof). Think about a mom and pop business in your hometown…would they need the same SEO strategies that an international brand like Coca Cola would?
No. They aren’t advocating their business to Barbados or even New York City (unless that happens to be where you are right now). They want the people in their local area to find and connect with their business, not someone halfway around the world.
Local SEO is great for algorithm results, too. Using local SEO means local people are more likely to find local businesses, and 50% of mobile searches are actually focused on finding a nearby resource.
3. Speaking of mobile searches…
…They certainly do matter. Four out of five consumers use their mobile phone to perform Internet searches, and 1.2 billion internet users go online via mobile devices. What does this mean for SEO? Your website has to be mobile.
In the first topic, we did mention that mobile optimization does matter when it comes to SEO, but it also matters to your business in general. A mobile-friendly site and mobile presence means more consumers can access your business no matter where they are, and Google’s algorithm certainly appreciates that.
4. Size matters.
Of course we’re speaking about blog size. Back in the day, marketers thought that short and snappy pieces of content mattered more to search engine optimization standards than long, drawn out pieces of content. These ranged from 200 to 250 words. Now the preferred content length is 10 times that size at 2500 words.
When a piece of content is over 2000 words, the number of shares go up and this helps you rank better. Bigger pieces of content are also better for organic site traffic, and longer pieces of content aren’t as arduous to make as you think they are.
SEO will always be ever-changing, and the algorithms that log SEO will be too. The best advice we can give? Always be up to date on SEO standards and always be willing to change with the times.
Looking for more ways to improve your marketing strategy? Check out these five ideas for the upcoming holiday season.