Taking the leap and deciding to hire an agency to take over your digital marketing is a big step. After all, you are trusting them with your business and money. Whether you are in the initial research phase or already meeting with agencies to decide if they are a good fit for you, it’s always a good idea to do your research and look out for these four things.
When researching different advertising agencies, you should always look out for the strategies the agency offers. Some agencies use the same strategy for all of their clients, regardless of industry, which could lead to poor results. If an agency listens to your marketing goals and creates a personalized plan for you, you know they are already putting in the extra effort. For example, if you are launching a new product soon and your goal is brand awareness, the agency should come back to you with brand awareness tactics targeted to your ideal audience.
While it may be called a discovery meeting, onboarding call, or something else, looking out for a get-to-know-me style meeting is a huge tell about the agency and how they will help your business. Meeting the team that will work directly on your account, telling them about your business goals, and answering any questions they may have can make it that much easier for them to understand your audience and how they can help you reach your goals. After all, you are the expert on your business, and by sharing your brand story with your prospective agency, they will be able to share your story through their ads.
While this might seem out of the ordinary, it’s important to evaluate the agency’s culture. Ensuring the agency has a good culture can reassure you that you will have a good working relationship with them. The culture of the agency will also affect the work you will receive. If the employees are passionate about what they do, they will be passionate about getting you results.
When it comes to digital marketing, there will always be some degree of measurable results. Don’t be afraid to question the agency on their reporting metrics and ask them to explain exactly how often and when you will be able to see your campaign results. By reviewing things like click-through-rates and cost-per-result (leads, sales, or more depending on your goals), you will be able to directly see the impact of the agency’s marketing efforts. If an agency doesn’t provide adequate reporting, this should be viewed as a red flag.
When it comes to vetting digital ad agencies, don’t be afraid to dig deep in your research and ask them the questions necessary to make sure the relationship will work for you; after all, you are trusting this agency with your business. Are you looking to team up with a digital agency that has driven real results for its clients? Check out Digital Hyve’s work and contact us today to see how we can help grow your business with digital marketing.