Facebook is a powerhouse platform for Digital Marketing, meaning it’s one of the most significant driving factors for our client’s campaigns. From lead generation to Instagram stories and everything in-between, Facebook is one of the best places to reach your audience, and we recommend it as a great tactic to the majority of our clients. Digital Hyve is a proud Facebook Marketing Partner, but what does that even mean? Does a little badge really hold that much weight in proving an agency is the best of the best at what they do? We’re going to break down the what and why behind working with a Facebook Marketing Partner.
What is a Facebook Marketing Partner?
A Facebook Marketing Partner is just that, an agency that Facebook vetted for excellence. Facebook states that “Only companies that meet our standards can earn the Facebook Marketing Partner badge.”
Why Work With A Facebook Marketing Partner?
Not every agency can become a Facebook Marketing Partner. An agency must first apply and meet specific requirements set by Facebook; they state: “a badge is awarded to companies who meet the highest standards of performance and service.” By receiving a badge, Facebook is verifying that the business is the best at what they do and has proven experience in successfully executing Facebook ads over time.
Having an ad get disapproved or a campaign not spend correctly is an agency’s worst nightmare. Being able to speak one-on-one directly with Facebook support 24/7 to resolve issues or ask questions is one of our favorite benefits of being a Facebook Marketing Partner. Working with live customer support any time there is an issue or question we run into allows us to quickly and efficiently find solutions for our clients and ensure their campaigns are running smoothly.
Agency-specific learning tools and advanced training
Facebook does a fantastic job keeping its preferred marketing partners well informed and at the top of their digital marketing game. Through the Marketing Partner Program, Digital Hyve has access to over 100 exclusive resources. Who knows the platform better than the creators? That’s why we take the best practices and resources Facebook provides seriously and execute them with our clients. In addition to best practices, Facebook offers various training, including online courses, virtual creative training, and in-person courses, all designed to enhance agency knowledge.
In The Know
By becoming a Facebook Marketing Partner, we know of all the latest trends, updates, and platform changes directly from the Facebook team. Because of our direct line of communication with the Facebook team, we are able to learn and adjust our client’s campaigns with their support seamlessly.
By working with a Facebook Marketing Partner, you can ensure that you are working with a subject matter expert, that Facebook itself vetted for excellence. If you have any questions about Facebook Marketing Partners or want to learn more on this topic, please don’t hesitate to reach out to our experts today.