Snapchat Marketing For Small Businesses

02.10.22

easy ways to market your small business

What is Snapchat?

Snapchat is an extremely populated social media platform with over 300 million active daily users. With 59% of US users stating they use it every day, this app has a high usage rate. While some might assume Snapchat is an app that only the younger generation uses, it actually holds the highest user age span out of all social media platforms with an age breakdown like the below:

Why Snapchat?

The same as its organic nature, ads disappear on Snapchat. This concept worries some advertisers, but the reality is most people don’t rewatch ads, to begin with. In fact, the average adult has an attention span of about eight seconds, meaning disappearing content is great content as long as it’s relevant, valuable, and entertaining. Users on Snapchat are 60% more likely to impulse buy a product compared to 41% on Facebook and 49% on TikTok.

To help with viewership, all ads on Snapchat are vertical. Only 13% of social media users switch their devices horizontally to watch a horizontal video (no one likes extra steps). Coincidentally, consumers who watch videos are more likely to take action.

Snapchat carved a niche environment for itself with its one-to-one communication. Whereas Facebook’s targeting is more spread out. When targeting on Snapchat, you can think more about the individual you are targeting and communicate your message to them.

 

Ads on Snapchat

Snapchat offers three different types of ads

● Targeted Stories/Discovery

● Sponsored Geofilters

● Sponsored Lenses

While all are great ad options, understanding the targeting options behind each can help you easily identify which will work best for your campaign. Sponsored Geofilters and Lenses are proximity-based and are available to anyone in a radius you select. On the other hand, targeted ads are available only to the audience you have selected.

The call to action (CTA) options for Snapchat ads are more expansive than other platforms, including things like “directions” and “see place,” which can create a more seamless user experience by matching your CTA to copy.

 

Targeting on Snapchat

Snapchat’s audience targeting is similar to other social media platforms where you can filter based on things like interests, location, demographics, and more. There are also two other options Snapchat offers with audience targeting: Geofencing, which is seeing users who visit your store and then creating a lookalike based on this audience, and Geo-Conquesting, which is seeing your competition’s foot traffic and creating a lookalike audience from this information.

 

Ad budget

The great news is you don’t need a huge budget to run Snapchat ads for small businesses; ads will run with as little as $5.00 a day. In contrast, we recommend spending more and utilizing optimizations to get a lower cost per conversion.

Snapchat is a highly populated social media platform for all ages, and it is worth considering adding to your marketing strategy. Looking for a digital marketing partner to execute your Snapchat for your small business? Talk to our Digital Marketing experts today.

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