Mid-year trends – What’s still trending and what has changed in 2023 


As we are halfway through 2023, we wanted to get a pulse check on what’s continuing to trend and what’s changed since we rang in the fast approaching new year. With the digital world everchanging, keeping up with the industries latest can help businesses stay relevant, adapt to the changing market, and capitalize on new opportunities. So, what should you continue to be on the lookout for? Keep reading. 


Voice Marketing 

With widespread adoption of voice assistants like Siri and Alexa, voice marketing is continuing to gain popularity. Optimizing your content for voice search means you can enhance your visibility in voice assistant queries. For example, an auto dealer can benefit from voice marketing by ensuring their website is structured to provide relevant information when users ask voice assistants for nearby auto dealers. Incorporating voice marketing tactics into overall marketing strategies can help businesses stay ahead of this emerging trend. 


Influencer Marketing 

Influencer marketing has continued to grow as a powerful tool for businesses to expand their reach and establish trust with their target audience. Consider collaborating with influencers, whether macro or micro-influencers, to tap into their existing fan base and connect with a wider audience. Influencer marketing works well for product-based brands because influencers can showcase products in a relatable and authentic manner. 


Meaningful Messaging 

Being transparent about what you stand for as a company and following through with actions that lead up to that, is becoming increasingly important. By building a foundation of customer loyalty through aligned communication, you can enhance your brand’s reputation. Make sure that your values and initiatives are genuine and not just a marketing ploy, as authenticity plays a significant role in customer perception and fostering those connections.  


Google Analytics 4 (GA4) 

Understanding client preferences and buying patterns is essential in today’s digital world. By leveraging data analysis, businesses can gain valuable insights into customer behavior and adjust their strategies accordingly. Google has a new tracking platform, Google Analytics 4 (GA4), which provides businesses with ethical and secure data analysis capabilities. By implementing GA4, companies can reach a wider audience, increase impressions, and gain insights into user behavior for better campaign results.  


As the marketing landscape continues to evolve, businesses must embrace emerging trends to stay relevant. Whether it’s adding new tactics like influencer marketing to your strategy or staying true to you with meaningful messaging, implementing these trends can help you stay ahead of the competition. For more information on these trends, contact our digital experts today. 


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