We are well past the days of deciding between a billboard and a magazine ad. In an age where digital is so accessible, holding a robust online presence is key to getting your small business in front of your audience. While navigating the world of digital marketing may seem intimidating, don’t worry; you’ve come to the right place. Check out these easy ways to market your small business right from our digital marketing experts below.
Research Your Market
The first part of marketing your small business is to find out more about your audience. The easiest way? Through market research. Using an experienced digital marketing partner for focus groups, surveys, in-depth interviews, and market data platforms is your best bet for reliable and usable data. For an at-home approach, SEMrush and Statista are great places to start. Finding out where your customers are spending their time online, what they care about, and how you stack up against your competitors are all great insights you can utilize to help craft a successful marketing campaign.
Google My Business
Meet your target audience where they already are, Google. If you don’t have one or haven’t updated yours in a while, we recommend digging into Google My Business (GMB). This completely free account showcases your business when people Google relevant search terms. For example, if you offer plumbing services and someone is searching for plumbing services near them, your GMB account can show up. An updated GMB profile will give the user direct access to you through a business phone number, address, hours of operation, and more. To set up your own Google My Business profile, visit this link.
Implement PPC Ads
Reach customers when they actively search for your product or services with Pay-Per-Click (PPC) ads. While there are several platforms to choose from to build your search campaigns, Google Ads and Bing Ads are the most popular platforms where small to medium-sized businesses are likely to reach their audience. Determining which of the two platforms will best suit your business is dependent on your audience, budget, keywords, and more. Check out our blog comparing the two for a more in-depth analysis and to help you determine the right platform for you here.
PPC ads have several settings, optimizations, and content that can be tested to help find the perfect combination for your business. While Google and Bing both offer tutorials for creating your very own campaigns, finding a Digital Marketing partner who is a search expert will save you both time, money, and likely even a headache.
Optimize Organic Presence
Optimizing your online organic presence is necessary in today’s digital world, where 1 in 3 consumers use social media to learn more about a brand. Having updated information, product shots, service reviews, and more across your social channels might be the difference between securing a new customer or not. While constantly creating new and exciting content and being active on your channels might seem like a time-consuming lift, there are great resources out there that can help. Tools like Airtable allow you to organize your content and collaborate with coworkers. Canva, Kapwing, and Adobe Creative Cloud Express are great tools to create professional-looking graphics and videos without needing design experience.
Use our social media audit to identify areas for improvement across your channels. Start with one or two of your platforms where your audience is most active and test, test, and test until you find out what types of posts and content your customers seem interested in.
Trusting Digital Marketing Experts
While there are endless tools, platforms, and tips and tricks out there, the most effective and efficient way to market your small business is partnering with an experienced digital marketing agency. Leaving your marketing to experts can help you spend more time focusing on other areas of your business. While businesses can execute a successful marketing strategy through self-taught methods, outsourcing your marketing can get you a higher return on investment, provide additional resources, save you time, and the best of all, save you money in the long run.
Marketing your small business might seem like a huge lift between all platforms, social media apps, and avenues you can choose to go. Conducting market research, utilizing Google My Business, running PPC ads, and ensuring you have a strong organic presence can help your business get in front of your customers every time. If you are interested in talking to our digital experts about your marketing needs, let’s chat today!