Communication Tips To Convert Browsers to Buyers

06.30.22

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In today’s world of 15 second TikTok’s and two day free delivery, consumers are becoming more impatient, and seeking higher convenience from businesses. Consumers value timeliness of interactions so much that 75% of online customers expect help within five minutes, and 78% of customers buy from the company that responds to them first. So how can you ensure that your small business is available to your customers even when you yourself are not? Keep reading to learn some of our top communication tips.

 

Keep All Lines Of Communication Open

Contacting your business shouldn’t be a puzzle, 90% of customers want multiple communication options like messenger bot, phone number, email, etc. The clearer lines of communication you have readily available for your customers, the more likely they are to contact you.

 

 

Check In With Your Socials

Website, email, Google Business Profile, you might respond quickly on all of these platforms, but are you regularly checking your company’s social dm’s? Meta released a statement that claims more than 20 billion messages are exchanged between customers and businesses per month. That’s a whole lot of conversation and relationship building between customers and brands. Set notifications for your social pages to get alerts when customers are reaching out to you, to avoid missing conversations with your customers.

 

Implement Online Scheduling Platform

Platforms like Google Scheduling provide easy access points for customers to contact you on their own time, eliminating the variable of response time. Online booking on average drives 26% of new clients, leaving you with increased bookings without ever having to coordinate across communication platforms.

 

Set Up A Plan For Calls

Did you know that 80% of customers don’t leave voicemails? That’s risking a whole lot of sales if you miss a call. Setting up call forwarding, or a round robin approach where multiple employees can share the responsibility of answering the phone will decrease your chances of missing those calls.

 

Creating an effective communication plan can be the difference between browsers and buyers. In addition to focusing on keeping your lines of communication open, easily accessible, and retaining a quick response time, it’s important to remember to track all inquires for marketing purposes in the future. At Digital Hyve, we value measurable results. That means we prioritize our analytics like call tracking to deliver meaningful results to our clients. If you are interested in learning more about how you can increase communication with your customers or need help tracking your tools to convert users, contact our experts today.

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