So why should you care about Local Service Ads?
These types of Google ads have several benefits including:
- Pay-per-call: You only pay when a customer picks up the phone and calls your business.
- Google charges just when a call is made and lasts more than two minutes.
- LSAs are the first result to show up in a user’s search results, making it easy for the user to call that business for service.
- LSAs contain a “Google Guaranteed” badge for your business, boosting legitimacy in the eyes of the consumer.
We’ve found Local Service Ads to be very successful in driving sales for our clients and can manage them for you too! If you are interested in learning more, schedule a consultation call above or contact us via the form at the bottom of the page to talk through next steps on how to get up and running with Local Services Ads.
Looking for other marketing services focused on small businesses?
see our work in action
Stellar Roofing wanted to drive leads in a highly competitive industry and stand out from the local competition while conducting productive booked appointments.
We created a Local Service Ad that would differentiate Stellar Roofing from its competitors, and prospective customers could view Stellar’s potential for themselves. A potential customer could view the business, reviews of work they've done, and make an appointment over the phone with one click and conversation.
In the first month (April 2022) of running Local Services Ads, 27 leads were recorded, resulting in 13 booked appointments for roofing specialist work. The booking rate in the first month alone was 48%. This proved to be a good tactic for Stellar Roofing to book appointments in a highly efficient and customer-oriented way.
Fast forward to June 2022, with a slightly larger budget, the LSA produced 42 leads and 22 booked appointments, producing a 52.4% booking rate. This means more than half of the calls that came through inquiring about roofing needs resulted in a booked appointment for that month.
After significantly increasing budget in August 2022, the LSA recorded 60 leads, resulting in 34 booked appointments, with a booking rate of 57%.
"Digital Hyve has done a phenomenal job, it's been great working with their marketing team. We have steadily grown our marketing budget and seen great results. We’ve worked with DH closely and been given the option to explore new tactics like LSAs, they've done nothing but perform incredibly well. Keep up the great work, recommend to all perspective customers and clients!"
- Stellar Roofing -
how it works
If your business falls under one of the below service categories,
you are eligible to run LSA's
Requirements to obtain “Google Guaranteed” badge
1. The service you provide needs to be included in the list of industries
2. A Google My Business Page with a review score of 3.0 or higher
3. Proof of Insurance
4. Proof of professional licensing
5. Employee background check completion
eligible service categories
Google Elevator Program
1 in 40 Agencies Nationwide
Adweek 100: Fastest Growing Agencies
Made the list of 100 fastest-growing agencies in the world 3 years in a row (2019, 2020, 2021)
Named 52nd fastest growing company in the US in 2018. Made the Inc. 5000 list 3 years in a row.
Google Business Partner
Employee-Owned Certified B Corp
contact our digital experts about LSAs today
Local Service Ads
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