More and more businesses are finding success with Facebook marketing. Actually, it’s not as if this is a new trend. Facebook has been used as a business tool for years, with the following statistics applying to Facebook in 2016:
- “Worldwide, there are over 1.86 billion monthly active Facebook users.”
- “There are 1.74 billion mobile active users for December 2016 which is an increase of 21% year-over-year.”
- “Five new [Facebook] profiles are created every second.”
- “Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.”
Facebook is a massive personal social media hub, but that doesn’t mean it’s useless for business. The above statistics prove exactly the opposite. Furniture stores can also use Facebook for marketing and find themselves rolling in new — and potentially loyal — customers.
Before we get into the how of Facebook marketing, here’s one more stat to convince you: “At 1.86 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined.”
Buying Facebook Ads
Facebook has created very specific marketing products and capabilities for businesses. Social media sites know and understand that their platforms are important marketing tools for business owners, and thus these products are afforded to them at relatively cheap prices. Buying advertising space on Facebook is a very easy and inexpensive way to reach more customers than you did before. It’s also a way that pretty much runs itself — there’s not a lot of outside marketing expertise needed. You buy the ad space and the intelligent system targets these ads to your demographic.
Here’s Facebook’s page for ad buying, and there are a few things worth noting here. First, Facebook advertising costs are pretty flexible. This is designed so that marketing giants like Coca Cola who want wide reaching ads will pay more than SMB owners looking for smaller ad spaces. Taken directly from Facebook’s site, “some people spend more on coffee each day than they do on their advertising campaigns.” Facebook advertisements are based on an auction principle which helps to keep their costs low.
Integrate Your Store to Facebook
Your store’s own Facebook page may not be the best way to gain new customers via Facebook. Instead, use the site’s iconic Like buttons on your own website and you’ll find that your customers will do your advertising for you.
For instance, post a blog containing furniture combinations and interior design photos. Ask your site followers to like the photos that are best suited to their tastes. When a customer likes a photo, this information is then shared to their Facebook feed, instantly giving their friends access to their action. They’ll see this action, and suddenly you have a new potential selection of consumers who can frequent your website.
Websites can be shared via links, but the entire point of Facebook is sharing what you like and are doing with others instantly via their feed and wall. Don’t simply link your Facebook on the side of your website — make it part of your entire website experience. Calls to action focusing on Facebook move the conversation from your stagnant information hub to a social site that is dedicated to information spreading. This is extremely important when it comes to marketing your brand and products.
Social-ify Your Store
Finally, one aspect of creating loyal customers is building a connection with them that makes them want to keep frequenting your business. Customers are likely to keep frequenting a store until they have a reason not to, but a loyal customer is one that doesn’t use a brand out of obligation, but instead out of desire.
It’s your job to foster this connection, and a social media site like Facebook is the perfect vehicle. Bond with your customers and potential customers by being actively engaging. Post new products, start conversations about topics surrounding your business’ purpose and don’t be afraid to get a little off topic. Consumers are more likely to frequent a business that tells them good morning than a business that stays focused on only topics that benefit them.
Looking for more furniture store marketing ideas? Use these photography tips to step up your marketing game.