Syracuse, New York, January 3, 2017 — Byrne Dairy announced today that Jeff Knauss has been appointed to Byrne Dairy’s Board of Directors, effective immediately. An award-winning entrepreneur, Knauss has devoted his career to helping businesses, both large and small, utilize the power of traditional and digital marketing to grow their sales. He has been named to such notable lists as Central New York’s 40 Under Forty.


“We are excited to have a distinguished business and community leader join Byrne Dairy’s Board of Directors,” said Fred Sadeghi, CEO and President of Byrne Dairy. “His marketing experience and business perspective will influence Byrne Dairy’s growth and continued leadership in the dairy industry. Jeff’s experience is coupled with his infectious energy and curiosity, which is welcomed into the Byrne Dairy culture.”

“I am absolutely thrilled to join Byrne Dairy’s Board of Directors,” said Knauss. “Growing up in the smaller communities of Phelps and Clifton Springs, Byrne Dairy was a staple for my friends and family. I remember their ice cream being a lifesaver in the summer! To have the opportunity to join the organization and help grow the Byrne Dairy brand both locally and nationally is truly an honor. I look forward to working with Fred and the Byrne family in expanding their amazing product lines of Byrne Dairy and Byrne Hollow Farms.”

Knauss held a progression of leadership roles in the advertising industry, beginning in Rochester, where he was an Account Executive for the ABC and CW affiliates. He moved to Syracuse after accepting the Local Sales Manager position at the NBC, CBS, and CW affiliates locally. Knauss then founded Digital Hyve, a full-service digital marketing agency with his business partner, Jake Tanner. He led Digital Hyve’s growth, which has become one of the top 10% fastest growing Google Partner agencies nationwide and will be featured in the 2017 Inc. 500, an annual list of the 500 fastest-growing private companies in the United States. They have offices in Syracuse and Rochester, with plans for further expansion.

Knauss also currently serves on the board of directors for the Food Bank of Central New York.

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About Byrne Dairy: Byrne Dairy is a fourth generation, family-owned producer and distributor of Greek yogurt, conventional yogurt, sour cream, milk, cream, ice cream and a variety of other dairy products. Based in Central New York, with its abundant supply of high quality milk, Byrne Dairy works with more than 250 local family farms. In addition to producing an array of quality products, Byrne Dairy also operates 59 convenience stores throughout Upstate New York, the first of which opened in Central Square, NY in 1954.