When faced with difficult times, it can seem like an easy decision to cut advertising to save some extra cash. However, our research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even with things opening back up, we understand that keeping up with your pre-pandemic advertising…

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Many of us here at the Hyve are millennials and we spend a lot of time on Instagram (doesn’t everyone?). Instagram is one of the largest social media outlets and is absolutely booming with opportunity for marketers. We’re all constantly served ads by influencers without even noticing it, and so are you. Here’s the thing;…

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We’ve mentioned before how the popularity of live video will continue to increase in 2018. Now that Facebook’s algorithm update has been put into motion, live video will be an even more important tool for advertisers if they want to continue reaching current and potential customers. Videos will still be an effective way to communicate…

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By now, you’ve likely heard about Mark Zuckerberg’s announcement earlier this month that had advertisers thinking “what does this mean for us?” If you’re still catching up, here’s a quick rundown: Facebook’s new algorithm update will be placing more emphasis on “meaningful social interactions” and making posts from friends and family a priority. While this…

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If you’re wondering why your business should have a presence on Instagram, the real question should be why not? This image driven social media platform first launched in 2010, and since then it’s gained a massive following. Currently, there are more than 700 million active monthly users. More than half of these users visit Instagram…

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Have you already dipped your toes in the social media marketing pool? Or maybe you’re completely new to this corner of the marketing world. If you’re looking to improve your social media marketing strategy, or you’re starting one from scratch, there are 5 questions you should be asking—and finding answers to—before you begin posting all…

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Syracuse, New York, January 3, 2017 — Byrne Dairy announced today that Jeff Knauss has been appointed to Byrne Dairy’s Board of Directors, effective immediately. An award-winning entrepreneur, Knauss has devoted his career to helping businesses, both large and small, utilize the power of traditional and digital marketing to grow their sales. He has been…

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Hashtags have quickly become a part of the Internet zeitgeist. Not only are they popular online, but they’re also discussed offline regularly. Have you watched any TV lately? Perhaps it was a talk show host engaging the audience. Maybe a program like the Walking Dead providing a hashtag to continue the dialog with their audience. Either way,…

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