With an economic downturn looming (if not already here), it’s important to look at the implications of a brand’s digital presence and why marketing is still a necessity. We are far more digital now than we were during the economic downturn in 2009. Facebook’s ad revenue was $69.6 billion in 2019 compared to 1% of…

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At Digital Hyve, our number one goal has always been to be better every day and push the boundaries of the state of digital marketing. Through the hard work of our crew, the support of our clients, and Facebook, we have some very exciting news to share!   Digital Hyve has been selected as one…

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Joffrey? Stannis? Jon Snow? Daenerys? None of the above are the true kings or queen… So, who is? Content. Content is the rightful heir and holds the Iron Throne. It’s a cliché that proves to be true over and over again. But why? Content done well is what attracts customers rather than interrupts them, providing…

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More often than not, we hear people saying that organic content is “dying.” Statistics show that only 4% of your Facebook followers are seeing your brand’s organic posts. Although this is true, there are still many reasons why your organic content is valuable. Below, we’ve laid out just a few of the reasons why you…

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As a business, it is crucial to keep a presence on social media to stay relevant to your market. Some businesses struggle with how to portray themselves. It’s always fun to use Instagram and Facebook to portray your cool culture, but it’s important to have a professional presence on LinkedIn as well. Using LinkedIn is…

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Many of us here at the Hyve are millennials and we spend a lot of time on Instagram (doesn’t everyone?). Instagram is one of the largest social media outlets and is absolutely booming with opportunity for marketers. We’re all constantly served ads by influencers without even noticing it, and so are you. Here’s the thing;…

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We’ve mentioned before how the popularity of live video will continue to increase in 2018. Now that Facebook’s algorithm update has been put into motion, live video will be an even more important tool for advertisers if they want to continue reaching current and potential customers. Videos will still be an effective way to communicate…

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By now, you’ve likely heard about Mark Zuckerberg’s announcement earlier this month that had advertisers thinking “what does this mean for us?” If you’re still catching up, here’s a quick rundown: Facebook’s new algorithm update will be placing more emphasis on “meaningful social interactions” and making posts from friends and family a priority. While this…

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Previously, we talked about best practices for posting content on Facebook. Some of these same practices can be translated across platforms with good results. Despite these similarities each social media platform is different, and has its own “personality.” Who would LinkedIn be if they were a person? They’d be the thought leader with an entrepreneurial…

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