The digital marketing world is constantly evolving. Updates and new features are the norm, and if you aren’t keeping up with the latest changes, it can be easy to get left behind by your competition. AdWords, a search engine marketing service, is no exception.   Search engine marketing (SEM) is a great way to get…

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Now that Halloween has come and gone, and we’re almost halfway through November, it’s safe to say that the holiday season is officially upon us. If you haven’t already been thinking about your holiday marketing campaigns, you’d better get moving. While many advertisers focus on social media for their holiday marketing, AdWords shouldn’t be forgotten!…

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  TLDR: Google has rolled out AMP (Accelerated Mobile Pages) for search text ads, so your potential customers can now have a better (and speedier) landing page experience.   What is an AMP landing page? Before we answer this question, let’s take a step back. While Google just recently rolled out AMP landing pages for…

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The short answer to that question? Yes! With AdWords you can target potential customers who have an interest in your product or service, and you only pay when someone clicks on your ad. If used correctly, this advertising platform will increase your number of leads and provide measurable ROI.   Before we go any further,…

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