The generation of Woodstock, women’s liberation, and the invention of television, baby boomers are a matured market ready to buy. Traditional marketing is often used to reach this audience, but contrary to popular belief, you can utilize more than billboards, radio spots, and brochures to resonate with boomers. Grabbing the attention of this demographic can…

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iOS 14 ‘AppTrackingTransparency’ Everything You Need To Know   There is a lot of talk going around about Apple’s new iOS 14 update and what it means for businesses and advertisers alike. We are here to help you understand the update and prepare the best you can for its impending effects.    What’s happening This…

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When faced with difficult times, it can seem like an easy decision to cut advertising to save some extra cash. However, our research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even with things opening back up, we understand that keeping up with your pre-pandemic advertising…

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With an economic downturn looming (if not already here), it’s important to look at the implications of a brand’s digital presence and why marketing is still a necessity. We are far more digital now than we were during the economic downturn in 2009. Facebook’s ad revenue was $69.6 billion in 2019 compared to 1% of…

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Interested in keeping up with the latest trends? Here at the Hyve, we love learning about new ideas and tactics to make sure we stay on top of the ever-changing digital marketing landscape. We compile a list of our favorite articles each month to keep you in the loop too. Check out our recent favorites…

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Digital advertising budgets focus almost entirely on Black Friday through Cyber Monday (from Marketing Land) With Black Friday and Cyber Monday (barely) in the rearview mirror, we love to see how digital ads play a role in the shopping phenomenon. According to a study from Nanigans, a majority of marketers plan to spend the highest…

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Check out what we’re reading at the Hyve this October! CNBC’s article on Amazon’s big push into digital marketing. Ever heard of Amazon? They’re a rather well known ecommerce site, and have thrown their hat in the ring with Google and Facebook to expand their digital marketing game. They’ll utilize their immensely popular platform to…

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Guest written by Digital Hyve Co-founder Jake Tanner I’ve worked on hundreds of digital marketing campaigns and have done hundreds of audits for businesses on their digital marketing. I wanted to share some of the top mistakes I see local businesses making with their digital marketing campaigns. Some of these include: Stopping the campaign too…

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Check out what we’re reading at the Hyve this month! eMarketer’s recent study highlights the generational divide between Snapchat, Facebook, and Instagram. It’s no secret that Snapchat has found its home with younger demographics, but Generation Z seems to really, really like it. According to the August study from eMarketer, Snapchat and Instagram are the…

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