The generation of Woodstock, women’s liberation, and the invention of television, baby boomers are a matured market ready to buy. Traditional marketing is often used to reach this audience, but contrary to popular belief, you can utilize more than billboards, radio spots, and brochures to resonate with boomers. Grabbing the attention of this demographic can…

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Digital marketing has become more and more popular to drive foot traffic to local stores, including casinos. There are many benefits of adopting a data-driven, measurable, and granular-targeting marketing solution. While O2O marketing (online to offline) is not a new concept, the casino industry is unique in that it has various business sectors within it.…

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With an economic downturn looming (if not already here), it’s important to look at the implications of a brand’s digital presence and why marketing is still a necessity. We are far more digital now than we were during the economic downturn in 2009. Facebook’s ad revenue was $69.6 billion in 2019 compared to 1% of…

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Businesses, big and small, have been feeling the effects of Covid-19. Whether it’s a steep influx of sales in the grocery and healthcare industries, or a sudden shutdown for those that fall into “non-essential” categories, virtually all businesses are affected by this unprecedented pandemic. Luckily, we live in the digital age where everyone is connected…

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After working on the Account Services team for almost 4 years at Digital Hyve and seeing the evolution of our office space, people, processes and culture, one thing has always remained the same: our commitment to do right by our clients.   If I was asked to describe my job in one word or phrase,…

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    Lookalike Audiences: What they are & How They Can Take Your Facebook Advertising To The Next Level   The Problem: Is it time to retire that old email list of past customers that you’ve been serving your Facebook ads to for months? Maybe your website traffic is plateauing, and your ad frequency is…

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At Digital Hyve, our number one goal has always been to be better every day and push the boundaries of the state of digital marketing. Through the hard work of our crew, the support of our clients, and Facebook, we have some very exciting news to share!   Digital Hyve has been selected as one…

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Joffrey? Stannis? Jon Snow? Daenerys? None of the above are the true kings or queen… So, who is? Content. Content is the rightful heir and holds the Iron Throne. It’s a cliché that proves to be true over and over again. But why? Content done well is what attracts customers rather than interrupts them, providing…

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Recent updates from Shopify are making it easier to launch product marketing campaigns on Facebook and Snapchat (from Marketing Dive). In an effort to streamline and consolidate their ecommerce and marketing offerings, Shopify has finally enabled its users to create and launch Facebook and Snachat campaigns right in their own platform. At the very least,…

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