Joffrey? Stannis? Jon Snow? Daenerys? None of the above are the true kings or queen… So, who is? Content. Content is the rightful heir and holds the Iron Throne. It’s a cliché that proves to be true over and over again. But why? Content done well is what attracts customers rather than interrupts them, providing…

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Check out what we’re reading at the Hyve this month! eMarketer’s recent study highlights the generational divide between Snapchat, Facebook, and Instagram. It’s no secret that Snapchat has found its home with younger demographics, but Generation Z seems to really, really like it. According to the August study from eMarketer, Snapchat and Instagram are the…

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More often than not, we hear people saying that organic content is “dying.” Statistics show that only 4% of your Facebook followers are seeing your brand’s organic posts. Although this is true, there are still many reasons why your organic content is valuable. Below, we’ve laid out just a few of the reasons why you…

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Previously, we talked about best practices for posting content on Facebook. Some of these same practices can be translated across platforms with good results. Despite these similarities each social media platform is different, and has its own “personality.” Who would LinkedIn be if they were a person? They’d be the thought leader with an entrepreneurial…

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Organic reach on Facebook has decreased, but that doesn’t mean you should stop posting regular content. Paid ads and organic content go hand in hand when it comes to creating an effective marketing strategy on Facebook. They key here is creating valuable content, so when it’s seen by your target audience, individuals will be more…

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We’re used the old style of advertising — magazine spreads, billboards, TV commercials. If you had asked us 20 years ago if that kind of visual marketing content was worth investing in, we’d say yes in a heartbeat.   Times have changed. These forms of marketing are associated with business giants and global consumerism, not…

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Not every business has a global reach. While some business owners constantly chase the dream of wanting to be globally recognized, other businesses have a much more specific audience in mind. Sometimes it’s even a question of appeal — some businesses benefit from smaller audience pools, while others can market to almost every person on…

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If you didn’t already know that visual content marketing was going to be a big deal in 2017, we’ve got a few HubSpot statistics to convince you of the fact:     “37% of marketers said visual marketing was the most important form of content for their business…” “B2C marketers place greater importance on visual…

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Visibility is a marketing asset that many business people take for granted. After all, how can you find new customers without widening your reach and boosting visibility? Social media gives marketers the potential to reach new customers, but it can be easier said than done.   Increasing visibility on each individual social site varies…in short,…

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A lot of the content focused on at the Digital Hyve blog revolves around copy or marketing as a general idea. When it comes to content marketing, we’ve spoken about visual marketing a lot, but not necessarily as a deconstructable medium. When it comes to word-only copy? Of course we’ve discussed mistakes, how to make…

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