Social media is something of a minefield. There are a few ways to succeed on Twitter, but a million ways to do something majorly wrong. It’s not often you see businesses blow up in the news because of something positive they’ve done, like the recent viral sensation that the Wendy’s Twitter has become, but instead you see tons of articles covering big business Twitter fails.


Thus, it’s important to always reflect before you hit that button that sends out a tweet. Whether you’re scheduling Twitter content ahead of time or publishing tweets on your own branded Twitter account, it’s important to always consider just how vital each 140 character post is.


The next time you sit down to create Twitter content, ask yourself these five important questions (courtesy of The Social Ms) before sending your tweet out for the world to see.




1. “Does my tweet have value?”


Every tweet you post that relates to business should have some sort of value. How much value? That’s for you to decide and measure on your own.


Some may say that it’s impossible for every tweet posted to have value, but that’s very incorrect. For instance, look at a tweet like “Today is the last day to get your 5 for $50 #lingerie deal! Use Coupon Code 5FOR50 at checkout.” The value is obvious in that it reminds followers to pay attention to a current sale. In a tweet that directly speaks to a customer; for instance, “@daisyduke143 We love that idea! Thanks for sharing,” there’s obviously not as much value but this tweet still speaks to the brand. They’re communicative, sharing and customer-focused.


2. “Does my tweet speak to my target audience?”


A business that doesn’t know and/or capture the attention of their target audience is a business that can potentially flounder and fail. Target audience tweeting means speaking to a specific demographic of people. A business magazine about stock and bonds aimed at 40-year-old men won’t necessarily tweet in the same style as a spring fashion brand targeting teen girls and young adult women.


Examine every tweet you post and ask yourself if it falls in line with your brand voice that should be tailored to your target demographic. Use analytics to see if your target audience responds to the tweets you’ve already posted. If not, adjust your voice or content. If they do, you’ve found your sweet spot.

3. “Does the topic or theme of my tweet reflect my work?”


It’s a good idea in content marketing to not just utilize your own content on social media. Find related Twitter accounts or influencers, retweet their content and offer your followers variety, NOT just a think tank. However, sometimes it’s possible to think a little too broadly.


For instance, say you’re that lingerie company from question one. Following Victoria’s Secret and other women’s fashion brands is a good idea, and harvesting content from them that doesn’t directly speak to their role as competition can give them a competitive edge. Searching “lingerie” on Twitter and retweeting random thoughts related to the keyword, however, steps outside of that spectrum. The content posted to your business Twitter should reflect on the business itself. There’s not room for content that’s only tangentially related — it makes your Twitter look sloppy.

4. “Does my tweet match the best practices of Twitter for business?”


This one is short and sweet — are you up to date on the best ways to tweet for business success? Do you have a strategy in place for tweeting? Do you have a goal in mind for your Twitter endeavors as a whole? Is there an analytics strategy in place? Do you know what the current Twitter trends are?


These are all questions related to Twitter best practices. Read up and stay educated on how businesses like yours succeed on this particular social media platform.


5. “Am I posting at the best time?”


You may think this question isn’t as serious, but it is vital to your Twitter success. Based on what demographic you’re going for, the best time to tweet may not be when you’re getting up or when you happen to find the time. Scheduled tweeting is a blessing, but not every business utilizes this method of Twitter use. If you personally don’t, make sure to research when your demographic is online.


Teenage boys won’t be online at the same time as 40-something housewives. Someone in Japan won’t be online at the same time as someone in California. Knowing who you’re targeting and when they’ll be on Twitter is just as important as what the tweet actually says in the first place.


Looking for more business marketing ideas? In today’s digital world, hashtags are an important way to communicate, especially when it comes to Twitter. Learn how, why and where to use these hashtag strategies