The generation of Woodstock, women’s liberation, and the invention of television, baby boomers are a matured market ready to buy. Traditional marketing is often used to reach this audience, but contrary to popular belief, you can utilize more than billboards, radio spots, and brochures to resonate with boomers. Grabbing the attention of this demographic can…

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iOS 14 ‘AppTrackingTransparency’ Everything You Need To Know   There is a lot of talk going around about Apple’s new iOS 14 update and what it means for businesses and advertisers alike. We are here to help you understand the update and prepare the best you can for its impending effects.    What’s happening This…

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Digital marketing has become more and more popular to drive foot traffic to local stores, including casinos. There are many benefits of adopting a data-driven, measurable, and granular-targeting marketing solution. While O2O marketing (online to offline) is not a new concept, the casino industry is unique in that it has various business sectors within it.…

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When faced with difficult times, it can seem like an easy decision to cut advertising to save some extra cash. However, our research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even with things opening back up, we understand that keeping up with your pre-pandemic advertising…

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Tips for Staying Productive at Home   With the “new norm” calling for many businesses to remain working remotely for the foreseeable future, it can be difficult to remain motivated through all of the uncertainty.  When adding homeschooling kids, restless pets, and spouses that are also working from home, there are so many more distractors…

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With an economic downturn looming (if not already here), it’s important to look at the implications of a brand’s digital presence and why marketing is still a necessity. We are far more digital now than we were during the economic downturn in 2009. Facebook’s ad revenue was $69.6 billion in 2019 compared to 1% of…

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I thought it was going to be a normal night in my Social Media in the Organization class at Syracuse University’s School of Information Studies – until I walked in and saw that we had a substitute teacher. Sarynna was social media savvy, smart, funny, and kind. She taught the class with ease and made…

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Businesses, big and small, have been feeling the effects of Covid-19. Whether it’s a steep influx of sales in the grocery and healthcare industries, or a sudden shutdown for those that fall into “non-essential” categories, virtually all businesses are affected by this unprecedented pandemic. Luckily, we live in the digital age where everyone is connected…

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