Posts by Digital Hyve
How-To: Utilize Digital Marketing To Target Baby Boomers
The generation of Woodstock, women’s liberation, and the invention of television, baby boomers are a matured market ready to buy. Traditional marketing is often used to reach this audience, but contrary to popular belief, you can utilize more than billboards, radio spots, and brochures to resonate with boomers. Grabbing the attention of this demographic can…
Read MoreiOS 14 ‘App Tracking Transparency’ Everything You Need To Know
iOS 14 ‘AppTrackingTransparency’ Everything You Need To Know There is a lot of talk going around about Apple’s new iOS 14 update and what it means for businesses and advertisers alike. We are here to help you understand the update and prepare the best you can for its impending effects. What’s happening This…
Read MoreAdvertising In The Casino Industry: What Really Works
Digital marketing has become more and more popular to drive foot traffic to local stores, including casinos. There are many benefits of adopting a data-driven, measurable, and granular-targeting marketing solution. While O2O marketing (online to offline) is not a new concept, the casino industry is unique in that it has various business sectors within it.…
Read MoreDigital Hyve Named Top Ten Winner of the 2020 Inner City 100 (IC100) Award
We are so excited to announce that Digital Hyve was named 5th fastest growing firm in under-resourced communities in the nation by Initiative for a Competitive Inner City (ICIC). We received this 2020 Inner City 100 (IC100) award due to our four-year revenue growth rate of 1465% and job creation of 44. Every year, the…
Read MoreMarketing To A Younger Generation: How To Market Your University To Prospective Students
Marketing to a Younger Generation: How to Market Your University to Prospective Students When it comes to marketing to a younger generation, digital marketing is a second to none strategy for most companies, especially for higher education institutions. Why? Chances are most of your prospective students fall under Generation Z, aka the “digital ninjas.” With…
Read More5 Free Ways to Market Your Business
When faced with difficult times, it can seem like an easy decision to cut advertising to save some extra cash. However, our research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even with things opening back up, we understand that keeping up with your pre-pandemic advertising…
Read MoreTips for Staying Productive at Home
Tips for Staying Productive at Home With the “new norm” calling for many businesses to remain working remotely for the foreseeable future, it can be difficult to remain motivated through all of the uncertainty. When adding homeschooling kids, restless pets, and spouses that are also working from home, there are so many more distractors…
Read MoreBenefits of Marketing During a Recession
With an economic downturn looming (if not already here), it’s important to look at the implications of a brand’s digital presence and why marketing is still a necessity. We are far more digital now than we were during the economic downturn in 2009. Facebook’s ad revenue was $69.6 billion in 2019 compared to 1% of…
Read MoreDo it for the Crew – My Experience as a Digital Hyve Intern
I thought it was going to be a normal night in my Social Media in the Organization class at Syracuse University’s School of Information Studies – until I walked in and saw that we had a substitute teacher. Sarynna was social media savvy, smart, funny, and kind. She taught the class with ease and made…
Read MoreUtilizing Digital Marketing to Help Your Business in Times of Uncertainty
Businesses, big and small, have been feeling the effects of Covid-19. Whether it’s a steep influx of sales in the grocery and healthcare industries, or a sudden shutdown for those that fall into “non-essential” categories, virtually all businesses are affected by this unprecedented pandemic. Luckily, we live in the digital age where everyone is connected…
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